Introduction of a new product 

 

Idea

Patent filing and registration 

Market- and competitive analysis 

Marketing and sales strategy

Competition

Regions

Distrtibution channels

Customer segments

Sales organisation

Pricing

Advertising

Decisions

 

 

 

 

Sales via PvW

 

Sales partner 

» OEM

» Key account

» Direct sales

» Distribution

 

 

Production partner

 

 

 

 

Typical plan for a search project

         

Attributes, e.g.
Regional presence, experience, market access
complementary products, qualification

 

Contract to search incl. time schedule 

   

   
   

Start

   

PvW international 
contacts

 

PvW research

 

Internet 

   

Pre-selection

   
   

Discussion of results

   
   

Presentation of 1-3
Companies/partner

   
   

Negotiation of contract

   
   

Contract

   
   

   
   

Implementation 
of strategy